TERMS AND CONDITIONS

Last updated: 17 April 2026

1. Introduction

These Terms and Conditions (“Terms”) govern your use of the website formatvision.net (the “Website”) and all services provided by Format Vision (“Format Vision”, “we”, “our”, or “us”), a full-service advertising agency registered in the Republic of Bulgaria.

Company details:

  • Legal name: ФОРМАТ ВИЖЪН ЕООД (Format Vision EOOD)
  • Registered address: 15, Krasna Kitka str., Sofia, Bulgaria
  • UIC (EIK): 130466745
  • VAT: BG130466745
  • Phone: +359 (2) 856 4941
  • Email: mail@formatvision.net

By accessing our Website, engaging our services, or using any platform we operate on behalf of a client, you agree to be bound by these Terms. If you do not agree, please do not use the Website or our services.

2. Definitions

  • “Client” means any individual or legal entity that enters into a service agreement with Format Vision.
  • “Services” means the full range of advertising, marketing and production services we offer, including Events & BTL, Digital Marketing, Creative & Design, Printing Base, and Reward-Based Platforms.
  • “Deliverables” means any creative work, design, content, campaign, printed material, software, platform or other output produced by Format Vision under a service agreement.
  • “User” means any person who visits the Website or interacts with a reward-based platform we operate.

3. Our Services

Format Vision provides:

3.1 Events & BTL — event planning and execution, brand activations, market positioning strategies, promotional campaigns, trainings, and live experiences.

3.2 Digital Marketing — social media management, Facebook & Instagram campaigns, paid advertising (Ads Manager), content creation and copywriting, and community management.

3.3 Creative & Design — graphic design, web design, 3D visualization and rendering, interactive applications and games, and interior and spatial design.

3.4 Printing Base — large format printing, print materials for campaigns, POS and in-store display production, packaging print and finishing, and end-to-end print management.

3.5 Reward-Based Platforms — custom-built digital loyalty platforms enabling receipt/invoice uploads, points accrual, rewards management, and anti-duplication verification.

All services are provided under a separate written service agreement, proposal, or statement of work (“SOW”) that specifies scope, deliverables, fees, timelines and any additional terms. In case of conflict between these Terms and an individual service agreement, the service agreement prevails.

4. Use of the Website

4.1 You agree to use the Website only for lawful purposes and in a way that does not infringe the rights of, restrict, or inhibit anyone else’s use of the Website.

4.2 You must not:

  • Use the Website in any unlawful, fraudulent or harmful manner;
  • Attempt to gain unauthorised access to any part of the Website, its servers, or connected systems;
  • Use automated means (bots, scrapers, crawlers) to collect content or data without our written consent;
  • Upload or transmit viruses, malware or any malicious code;
  • Reproduce, duplicate or copy material from the Website without prior written permission.

4.3 We reserve the right to suspend or restrict access to the Website at any time without prior notice for maintenance, security or operational reasons.

5. Client Services — Engagement, Fees and Payment

5.1 Engagement. A binding engagement begins only when both parties sign a service agreement, SOW or written proposal, or when a Client confirms in writing acceptance of a quotation issued by Format Vision.

5.2 Fees. Fees are stated in the applicable agreement and are exclusive of VAT and any third-party costs (media spend, licensing, printing materials, venue costs, talent fees, etc.) unless otherwise stated.

5.3 Payment terms. Unless otherwise agreed, invoices are payable within 14 (fourteen) calendar days of the invoice date. Late payments are subject to the statutory default interest rate under Bulgarian law.

5.4 Advance payment. For projects with significant upfront costs (printing, events, media buys), we may require an advance payment of up to 50% before work begins.

5.5 Suspension. We reserve the right to suspend work or withhold deliverables in the event of overdue payment.

6. Client Responsibilities

The Client agrees to:

  • Provide accurate, complete and timely information, content, brand assets and approvals necessary for Format Vision to perform the Services;
  • Secure and hold all rights, licences and permissions for materials (logos, photographs, trademarks, copy, music, etc.) supplied to Format Vision;
  • Review and approve deliverables within the timelines stated in the agreement;
  • Comply with all applicable laws, regulations and industry codes in relation to the campaigns, promotions and platforms produced on their behalf.

Delays caused by the Client (late approvals, late content delivery, changes to scope) may affect timelines and costs.

7. Intellectual Property

7.1 Pre-existing IP. Each party retains ownership of intellectual property it owned before the engagement. Client materials remain the Client’s property; Format Vision’s tools, methodologies, templates and proprietary technology remain ours.

7.2 Deliverables. Upon full payment of all fees due, the Client receives a worldwide, perpetual licence (or assignment, where stated in the agreement) to use the final approved Deliverables for the agreed purpose and media.

7.3 Third-party assets. Any third-party content included in Deliverables (stock imagery, fonts, music, software) remains subject to the licence terms of the original provider. Licence fees are disclosed and, unless otherwise agreed, charged to the Client.

7.4 Rejected concepts and working files. Rejected concepts, drafts, source files and working files remain the property of Format Vision unless specifically purchased under the agreement.

7.5 Portfolio use. Format Vision may display completed work in its portfolio, case studies, website, social media and award submissions, unless the Client requests in writing that a specific project be kept confidential.

8. Reward-Based Platforms

8.1 Where Format Vision designs, builds and/or operates a reward-based platform (“Platform”) on behalf of a Client, the Client is the promoter and organiser of the underlying loyalty programme and is responsible for:

  • The rewards catalogue, points structure, terms of participation and prize fulfilment;
  • Compliance with applicable consumer protection, promotions, tax and gambling laws;
  • The legality and accuracy of promotional communications.

8.2 Format Vision operates the Platform as a technical service provider. End users of the Platform are subject to the separate programme terms published by the Client.

8.3 Anti-fraud measures. Our Platforms include anti-duplication verification to ensure each receipt or invoice can only be registered once. We reserve the right, on behalf of the Client, to reject registrations that appear fraudulent, manipulated or otherwise in breach of programme rules.

9. Confidentiality

Each party agrees to keep confidential all non-public information disclosed by the other party in connection with the Services, and to use such information only for the purpose of performing or receiving the Services. This obligation survives termination of the engagement for a period of 3 (three) years.

10. Warranties and Disclaimers

10.1 Format Vision warrants that the Services will be performed with reasonable skill and care and in accordance with industry standards.

10.2 The Website and its content are provided “as is”. To the maximum extent permitted by law, we do not warrant that the Website will be uninterrupted, error-free, or free of viruses.

10.3 We make no guarantees as to specific commercial results (sales, engagement metrics, ROI) of advertising or marketing campaigns, as results depend on many factors outside our control.

11. Limitation of Liability

11.1 To the maximum extent permitted by Bulgarian law, Format Vision’s total aggregate liability under or in connection with any engagement shall not exceed the total fees paid by the Client to Format Vision under that engagement in the 12 months preceding the event giving rise to the claim.

11.2 We are not liable for indirect, consequential, incidental, special or punitive damages, including loss of profits, loss of business, loss of goodwill or loss of data.

11.3 Nothing in these Terms limits or excludes liability that cannot be limited or excluded under Bulgarian law, including liability for gross negligence, wilful misconduct, death or personal injury.

12. Termination

12.1 Either party may terminate an engagement for material breach that is not remedied within 15 (fifteen) days of written notice.

12.2 On termination, the Client shall pay for all Services performed and costs committed up to the effective date of termination.

12.3 Clauses that by their nature survive termination (Intellectual Property, Confidentiality, Limitation of Liability, Governing Law) shall continue to apply.

13. Force Majeure

Neither party is liable for failure or delay caused by events beyond reasonable control, including natural disasters, war, terrorism, civil unrest, government action, epidemics, strikes, or failures of telecommunications or utilities.

14. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the content, privacy practices or availability of third-party sites.

15. Changes to these Terms

We may update these Terms from time to time. The updated version will be posted on the Website with a new “Last updated” date. Continued use of the Website after changes constitutes acceptance.

16. Governing Law and Jurisdiction

These Terms and any dispute arising out of or in connection with them are governed by the laws of the Republic of Bulgaria. The competent courts of the city of Sofia, Bulgaria, shall have exclusive jurisdiction, without prejudice to any mandatory consumer protection rules applicable in the consumer’s country of residence.

17. Contact

For any questions about these Terms, please contact:

ФОРМАТ ВИЖЪН ЕООД (Format Vision EOOD)
Registered office: 15, Krasna Kitka str., Sofia, Bulgaria
UIC (EIK): 130466745
VAT: BG130466745
Email: mail@formatvision.net
Phone: +359 (2) 856 4941