Events & BTL

Brand activations and experiential marketing — we create memorable moments that connect your brand with your audience through immersive brand activations and live experiences across Europe.

Branded merchandise and advertising agency Format Vision Sofia decorative graphic element
Branded merchandise and advertising agency Format Vision Sofia decorative graphic element
Events & BTL

Brand Activations That Move People and Drive Results

Our brand activations and Events & BTL services cover the full range of below-the-line marketing — from event planning and execution to brand activations, promotional campaigns and live training experiences. We design and deliver brand activations that go beyond advertising and create lasting impact.

Every brand activation is built on a clear market positioning strategy and a deep understanding of your brand objectives. Whether you’re launching a product, activating a retail space or engaging your audience through experiential marketing, our team handles every detail of the brand activation end-to-end.

What We Deliver

Every Format. Every Audience. Every Time.

From large-scale events to street-level activations, we have the experience and expertise to bring your brand to life in any environment. Here’s what we do best:

Event Planning & Execution

We manage events from concept to close — handling logistics, supplier coordination, on-site management and everything in between, so you can focus on your brand.

Brand Activations

We create immersive brand experiences in retail spaces, public environments and high-footfall locations that spark real engagement and lasting impressions.

Promotional Campaigns

We design and execute targeted promotional campaigns built around your market positioning strategy — driving awareness, trial and conversion at every touchpoint.

Trainings & Live Experiences

We develop and deliver live training sessions and experiential events that educate your audience, energise your team and reinforce your brand message.

Other Services

Related Services

Explore other services that complement your creative and design needs. Our integrated approach ensures every element of your campaign works together for maximum impact.

Creative & Design:

– Graphic design
– Web design
– 3D visualization and rendering
– Interactive applications and games
– Interior and spatial design

Digital Marketing:

– Social media management
– Facebook & Instagram campaigns
– Paid advertising (Ads Manager)
– Content creation & copywriting
– Community management

Printing Base

– Large format printing 
– Print materials for campaigns 
– POS and in-store display production
– Packaging print and finishing
– End-to-end print management