Brand activations and experiential marketing: we create memorable moments that connect your brand with your audience through immersive brand activations and live experiences across Europe.
Our brand activations and Events & BTL services cover the full range of below-the-line marketing, from event planning and execution to brand activations, promotional campaigns and live training experiences. We design and deliver brand activations that go beyond advertising and create lasting impact.
Every brand activation is built on a clear market positioning strategy and a deep understanding of your brand objectives. Whether you’re launching a product, activating a retail space or engaging your audience through experiential marketing, our team handles every detail of the brand activation end-to-end.
Every project moves through four stages, with one team responsible from the first brief to the last day on site.
We start with your product, audience and objectives, and define the market positioning the activation needs to support.
Our creative team develops the idea and visualises stands, displays and spaces in 3D, so you can see the result before anything is built.
Stands, POS materials, branded merchandise and printed visuals are produced through our own printing base and trusted suppliers.
We handle logistics, supplier coordination and on-site management, so the activation runs as planned and your team can focus on the audience.
From large-scale events to street-level activations, we have the experience and expertise to bring your brand to life in any environment. Here’s what we do best:
We manage events from concept to close, handling logistics, supplier coordination, on-site management and everything in between, so you can focus on your brand.
We create immersive brand experiences in retail spaces, public environments and high-footfall locations that spark real engagement and lasting impressions.
We design and execute targeted promotional campaigns built around your market positioning strategy, driving awareness, trial and conversion at every touchpoint.
We develop and deliver live training sessions and experiential events that educate your audience, energise your team and reinforce your brand message.
The JTI stand was first visualised in 3D and then built to match the render, with branded walls, a reception counter, a screen and a meeting area.
A green and red branded stand with product shelves, a screen wall and Vecton visuals, designed to stand out on a busy exhibition floor.
See more work on our projects page.
A brand activation is a live campaign that lets people experience a brand directly, for example a sampling stand in a store, a trade show stand, a product launch or a promotional campaign in a high-footfall location. The goal is engagement, trial and a memorable impression rather than a passing view.
Yes. Stands, displays and printed materials are designed by our creative team and produced through our in-house printing base, so concept, production and installation stay with one partner. Changes are faster and the final result stays close to the approved design.
Yes. Format Vision is based in Sofia and delivers brand activations and live experiences for brands across Europe. Tell us the locations and dates, and we will plan production, logistics and on-site management around them. You keep one point of contact for the whole project, wherever it takes place.
Yes. Many activations work better with social media support before and after the event. Our digital marketing team can run Facebook and Instagram campaigns around the activation, so more people hear about it and the content keeps working afterwards. The same brief can cover the live activation and the digital campaign around it.
Explore other services that complement your creative and design needs. Our integrated approach ensures every element of your campaign works together for maximum impact.
• Graphic design
• Web design
• 3D visualization and rendering
• Interactive applications and games
• Interior and spatial design
• Social media management
• Facebook & Instagram campaigns
• Paid advertising (Ads Manager)
• Content creation & copywriting
• Community management
• Large format printing
• Print materials for campaigns
• POS and in-store display production
• Packaging print and finishing
• End-to-end print management
